| THE COLLECTABLE BARBIES STORY
She took the world by storm, surprising skeptical toy critics at New York's
Toy Fair in 1959. With her good looks, charm, and charisma, she won
audiences over in record time. Soon, little girls across America, and later,
the world, were singing her praises. In the coming years, both adults and
children would collect her in record numbers. Today she remains one of the
hottest selling toys in the world. Her name is Barbie. This is her story:
She began like any other great invention does - as an idea in a
visionary's head. Ruth Handler, co-founder of Mattel Toys, was watching her
daughter Barbara play with paper dolls and imagine them in grown-up roles
when the idea hit her - why not make a teenage doll that little girls could
play and dream about the future with? Ruth recognized the value of helping
children realize their dreams and goals through play. After researching the
current doll market, Ruth confirmed that while there were plenty of baby
dolls available, there were no three-dimensional teenage dolls. She then
resolved to create such a doll through her own company, which she co-founded
with her husband Elliott Handler.
Ruth and Elliott unveiled Barbie® doll, the teenage fashion model, at New
York's annual Toy Fair in 1959. Initially, toy buyers were skeptical. Never
before had anyone seen a doll so small, yet so sophisticated. As a teenager,
Barbie was completely unlike any of the baby or toddler dolls popular at the
time. Critics posed the question - Would anyone buy her?
Undaunted by skepticism, Mattel stood firmly behind the first Barbie
doll, launching an innovative television ad campaign. Barbie quickly caught
the attention of little girls across the country. She soon became a
worldwide sensation, and remains as popular as ever today.
As a teenage fashion model, Barbie has worn many fabulous fashions.
Beginning with her trademark black and white striped swimsuit and swirled
ponytail, Barbie has followed style trends as well as blazed her own fashion
trail. Over the years, as fashion and teenage lifestyle trends have shifted,
so has Barbie. In the early 1960s, she began wearing designer outfits such
as Gay Parisienne™, and "Easter Parade," both modeled after Parisian couture
fashions. Along with these stylish ensembles came a brand new hairstyle, the
famous bubble cut - still a favorite among many collectors.
As the 1960s progressed, Barbie took on the style and sophistication of
the decade's most famous trendsetter - Jackie Kennedy, wearing such stunning
fashions as Silken Flame®, and Fashion Luncheon®. Another popular look for
the late 60s was that of the American Girl - a chin-length Dutch-boy
hairstyle available in many colors. In addition to the new fashion and
hairstyle, American Girl dolls were the first Barbie dolls to have bendable
legs.
As the 1960s gave way to the "British Invasion", Barbie again became a
trendsetter. Not only did she get a fashion makeover, but her body style,
hair, face sculpting and makeup changed as well. In addition to wearing the
popular mod fashions, Barbie doll's body underwent dramatic changes
including a new Twist 'N Turn® waist, and a more youthful face with rooted
eyelashes. As hair play became an important aspect of the Barbie doll
experience, Barbie began wearing her hair long and straight, and in varying
colors - perfect for little girls to brush and style!
In the early 1970s, Barbie became more poseable than ever before, with
bendable wrists, elbows, and ankles. This allowed Barbie to participate in
all kinds of new activities, including gymnastics, horseback riding, and
ballet. And like the previous decade, Barbie embodied the fashion and
lifestyle trends of the world around her. During the 1970s, her fashions
included the "prairie" look, the "granny" dress, the "California Girl"
suntan, and the zany glitz of the "disco" era.
In 1977, Barbie again underwent a major face sculpting change with the
introduction of Superstar Barbie®. This doll featured a wide open-mouthed
smile along with bright painted eyes, and looked much friendlier that any of
the previous dolls. Barbie wore fashions that mirrored the funky trends
found on dance floors across the country, as well as chic designer looks
that came in vogue in the late 1970s. As always, Barbie had her finger on
the pulse of Americana.
In the 1980s, Barbie collecting became more than a childhood pastime.
With Barbie doll's original fans now in their twenties and thirties, Barbie
collecting began attracting adult women as well as little girls. For many of
these women, Barbie symbolized the innocence of their youth; she was a part
of them that was timeless, ageless - and they wanted to reconnect with their
favorite fashion doll! To meet the needs of these sophisticated adult
collectors, Mattel issued Blue Rhapsody® Barbie® in 1986. This doll was
Mattel's first porcelain doll, and marks the beginning of the collector
line. Then in 1988 came Happy Holidays® Barbie® doll. Although she was not
specifically targeted to the collector market, Barbie fans loved her and she
sold out almost instantly at retail (only 300,000 were made). This event
ignited the adult collecting boom and marked a turning point in Barbie doll
history.
In the 1990s, some of the world's most famous designers began creating
fashions for Barbie including Bob Mackie, Nolan Miller, Vera Wang, and
Christian Dior just to name a few. Their intricately designed doll fashions
generated a great deal of excitement in the doll collecting community. The
Bob Mackie designs set a new standard with over-the-top glamour for Barbie
featuring stunning gowns of sequins and beads. A new head mold and face
sculpt, known today as the Mackie sculpt, was created for Barbie with the
introduction of Mackie's Neptune Fantasy™ Barbie®. This sophisticated new
sculpt features a full-lipped closed mouth smile and more elaborate face
makeup. Bob Mackie's creations remain collector favorites.
IBecause of its immense popularity, Barbie doll collecting has spawned
numerous clubs, conventions, magazines, and newsletters, and become an
international phenomenon. With the many collector and limited edition dolls
designed specifically for the adult collector, it's no wonder Barbie is the
most Collectible Doll in the World. She has an innate ability to not only
capitalize on trends, but to create some of her own.
As the popularity of vintage dolls continues rising, and the newer Barbie
Collector® dolls generate increased excitement, it's clear that Barbie
collecting is here to stay. Now in her fourth decade, the world's ultimate
fashion model not only continues to retain her audience from years past, but
also ignites the hopes, dreams, and imaginations of a new generation of
little girls. Barbie - with her humble beginnings as a teenage fashion model
- has transformed herself into best friend, confidante, and fearless
adventurer. With a unique ability to inspire self-esteem, glamour, and a
sense of adventure in all who love her, Barbie continues to inspire as she
moves into the 21st century. |