From NYC to Paris, Moscow or Sydney... Juliette intrigues the world. Armed with her perfume, the Shakespearian heroine goes wild. Life is too short, and pleasures too many, says Juliette. The gun, metaphor for the perfume, weapon of seduction, or simple accessory of bluff, essentially symbolizes the liberation of women towards men. And sometimes with a taste for revenge...
But the concept is also influenced by romanticism. A modern version, where reinventing couple and femininity is a constant quest.
Inspired by the multi-faceted version of the modern woman, Romano Ricci created the perfume line Juliette Has a Gun. The name is derived from the famous Shakespeare novel, but with an edgy 21st-century twist.
Armed with her perfume arsenal, there is a "Juliette" inside every modern woman. Every Juliette Has a Gun fragrance has a rose base. The romantically fragile but thorny rose is the perfect metaphor for the Juliette-woman. Classic, sophisticated and uncompromising, these new perfume creations are truly original with a heavy dash of rock n' roll individuality.
Juliette Has a Gun fragrances liberate you from the conventions by bringing scents that are simultaneously elegant and rock n' roll. These distinctive and unique scents take each woman´s personality into bold new territories, while keeping true to what inspires the feminine sensuality within every wearer.
The "gun" is a mere metaphor of Juliette's weapon of seduction. She arms herself with an unforgettable arsenal of intoxicating fragrance.
With a spritz of the perfume, she is now armed to live her craziest desires. Romeo...be warned!